Destination Consulting Services

Destination Strategic Planning

Horwath HTL specializes in developing integrated multi-platform initiatives that maximize the marketability of a destination to diverse audience segments. Through critical analysis of key performance indicators and other important variables, the firm is able to identify and implement targeted tactics that will enhance positioning and travelers’ perceptions.

Destination Branding

Identity is an essential element of every destination and our firm possesses years of expertise and experience in developing, designing, differentiating and delivering strong brand presence. In addition to generating greater consumer awareness, our knowledgeable team of professionals will work with clients to measure and grow their brand equity over time.

Competition Analysis and Benchmarking

In travel and tourism, having a thorough understanding of others’ competitive set is imperative. Through advanced analytics, comprehensive research and baseline metrics, our firm presents an accurate assessment of a destination’s standing in the global marketplace and leverages these findings to capture new opportunities that align with the client’s core strengths.

Market Research and Feasibility

Through strong partnerships with the leading international research organizations, our firm can facilitate in-depth studies that probe into the specific interests of a destination. From analyzing motivations of target visitor markets to evaluating the impact of a proposed advertising campaign and more, our team will work with clients to gauge the viability and execution of all travel related endeavors.

Impact Study

Qualitative and quantitative measurement is crucial in determining the return on investment of all destination marketing initiatives. Through frequent measurement, our firm can provide research-based reports that offer greater insight into the effectiveness of sales and marketing campaigns, promotions and other development projects.

Convention Bureau Evaluation and Implementation

Destination marketing relies on a network of travel and tourism experts. Whether the goal is to attract more leisure visitors, meetings or business travelers, a convention bureau covers all of these key areas. Our firm ensures that clients are consistently following best practices to achieve optimal CVB performance.

Emerging Destination Analysis

There are many areas of opportunity for emerging destinations to grow. Our firm will help clients tap into new travel and tourism possibilities and create an executable plan of action to achieve real results.

Seminars on the North American Marketplace

North America represents a multi-billion dollar travel audience. Having a better understanding of their motivations will aid in the future of marketing any destination. Our firm regularly hosts exclusive client seminars that reveal the latest trends that every travel decision-maker must know.